WWE File New Trademark For Brock Lesnar

WWE have filed for a new trademark relating to the recently returned Brock Lesnar.

Lesnar made his shock comeback to WWE at the conclusion of SummerSlam 2021, confronting Roman Reigns. The Beast then showed up on WWE television for the first time in 18 months last Friday, appearing on SmackDown and making clear his intention to go after The Tribal Chief's Universal Championship.

According to Fightful, the trademark listing will see WWE claim the phrase 'Eat, Sleep, Conquer, Repeat':

"Mark For: EAT SLEEP CONQUER REPEAT trademark registration is intended to cover the categories of clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts."

WWE has previously utilised similar phrases when it comes to Brock Lesnar, most notably using 'eat, sleep, break the streak' when The Beast defeated The Undertaker and ended his unbeaten record at WrestleMania in 2014.