Triple H: WWE Doesn't Take It's Fan Base For Granted

Triple H’s career in WWE has taken a huge turn over the last couple of years, becoming the Chief Content Officer and leading WWE’s creative, taking the helm from Vince McMahon.

When speaking to Sports Illustrated, Triple H discussed some of the creative process and his mindset when he approaches it. Triple H noted that he tries to put himself in the mind of the fans - a wise lesson given to him by father-in-law Vince McMahon himself: “Vince taught me years ago, you put yourself in the seats and you’ll never go wrong. You’ve always got to maintain that perspective. I started out as a fan. Book what people want to feel and see.”

Triple H went on to talk about approaching stories on a “feel” basis. He assesses how certain things, moments, and storyline beats will make a fan feel, and bases his booking on that. Importantly, Triple H said that he doesn’t take the fans for granted, a philosophy many deemed had lost its way under McMahon.

“We don’t take our fan base for granted. And the way our talent operates is different from other generations. They want to go out there and put on the best possible show they can. A lot of these kids are already invested–they grew up wanting to do this. And if they didn’t, they fell in love with it by learning from people who grew up wanting to be in this business, and that’s how they learned the respect for it. To me, that’s what makes you successful. That connection with our fan base, that’s a big part of our core”.