Report: WWE Nearing Sale To Endeavor

While Endeavor had publicly ruled themselves out of buying WWE earlier this year, the parent company of UFC are in advanced talks to complete the purchase of WWE and the deal could be finalised as soon as Monday, April 3, according to CNBC.

As part of the deal, UFC and WWE would form a new publicly traded company with Endeavor owning 51% of the new organisation, while WWE shareholders would own the other 49%. The deal would give WWE a valuation of $9.3 billion.

Ari Emanuel, the CEO of Endeavor would be the Chief Executive of both Endeavor and the new publicly traded company. Vince McMahon, meanwhile, is expected to be Executive Chairman and Nick Khan will serve as WWE President. Dana White will remain President of UFC and Endeavor President Mark Shapiro will be in that role in the new company.

WWE has been up for sale since Vince McMahon forced his way back into the organisation in January 2023, being elected as Executive Chairman by a restructured Board of Directors on January 9. McMahon had previously resigned as CEO and Chairman of WWE in disgrace in July 2022 amidst a sexual misconduct and hush money scandal.

Other parties touted as buyers of WWE include the Saudi Arabia Public Investment Fund, Disney, and Netflix. A sale to Comcast looked less likely in recent weeks.