Deal Agreed For Prime To Be First Ring Sponsor In WWE History

United States Champion Logan Paul came to the ring last night on WWE SmackDown and had a historic announcement. His energy drink company, PRIME, has agreed a deal with WWE to become the first ever centre of the ring sponsor in WWE history, beginning at WrestleMania 40 and for every Premium Live Event going forwards. This is an unprecedented move, but one which stems from WWE’s merger with UFC and the new ownership under TKO.

A WWE press release states;

“WWE, part of TKO Group Holdings (NYSE: TKO), and Logan Paul and KSI’s widely popular beverage brand PRIME today struck a record-setting global partnership that will see PRIME Hydration become the exclusive “Official Hydration Drink Partner” of WWE and the first partner to ever appear on the center of the WWE ring.”

As noted in the press release, Prime becomes the first sponsor to agree deals with both WWE and UFC since the merger. Logan Paul spoke on this huge news.

“Combining two of my greatest achievements into one knockout partnership is a dream come true. We’ve worked incredibly hard at PRIME to build a brand that disrupts the beverage industry and it’s time to join forces with the global leader in sports entertainment. Thank you to everyone on both sides who have played an important role in bringing PRIME Hydration to the ring.”