AEW All In 2024 Draws 'Huge' Merch Sales

All Elite Wrestling had their second biggest night for merchandise sales in the history of the promotion at All In 2024, with merch purchases per person being "way up" compared to All In 2023, according to Dave Meltzer on Wrestling Observer Radio. Merch sales were said to be "huge" inside and around Wembley Stadium over All In weekend and at the Dynamite/Collision taping in Cardiff, Wales.

"The merch sales were huge for both Cardiff and Wembley. Easily, obviously, the second biggest merch night in the history of the company in Wembley. With 50,000 people paid you're going to do a hell of a lot more merch than 20,000 at Arthur Ashe Stadium so it's a given it was going to be the second-biggest. They actually did as far as dollars per head in merch they were way up at Wembley," Meltzer said.

All Elite Wrestling held All In 2024 at London's Wembley Stadium on Sunday, August 25. Headline matches at the event included a Title vs. Career match between Swerve Strickland and Bryan Danielson, MJF vs. Will Ospreay for the AEW American Championship, and the Casino Gauntlet for an AEW World Title shot that featured multiple surprises.

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